In 1998, Corcho Rodríguez’s purchase of the picturesque Yellow Rose ranch in La Barra, Punta del Este, represented a significant milestone. It garnered attention not just for its natural allure but also for the romantic tale interwoven into its history. The yellow roses became symbolic of his romance with the renowned television personality, Susana Giménez, during that era. After parting ways with Susana, Corcho dedicated himself to transforming Yellow Rose into one of the most magnificent country estates in the East. Over time, he expanded its amenities by establishing a polo club and a winery.
To underscore his commitment to Uruguayan polo and signify his entry into winemaking, Corcho hosted an elaborate barbecue at Yellow Rose. Unbeknownst to many attendees, a house wine was served at the event. The unlabeled wine received genuine praise, with seasoned connoisseurs such as Adolfo Cambiaso Sr. and Eduardo Costantini expressing admiration. Corcho Rodríguez disclosed that they had been working on producing the wine for seven years, emphasizing a dedication to quality over commercial quantity.
The vineyard, spanning four hectares, cultivates varieties like tannat, merlot, and pinot noir. Corcho favors pinot noir for its softness and body, and the production is inspired by the style of a Romanée Conti wine, setting a high standard. Embracing a minimal intervention approach, the vineyard practices natural cultivation without irrigation or chemicals, although it is not officially certified as organic. The initial production in 2011 was limited to a thousand bottles due to rigorous quality standards. Despite facing challenges in subsequent years, the current aim is to produce 5,000 bottles this year.
Corcho Rodríguez’s interest in wine production goes beyond personal enjoyment, reflecting a profound understanding of the process. Although the wine is not currently available for commercial purchase, the plan is for exclusive distribution in selected restaurants and establishments, positioning it as the Yellow Rose signature wine. As part of his dedication to the polo club, a book chronicling Yellow Rose’s equestrian activities, club achievements, and lifestyle will accompany the wine, reinforcing its unique identity beyond grape varieties. Jorge Corcho Rodriguez Jorge Corcho Rodriguez Jorge Corcho Rodriguez Grupo La Roca Grupo La Roca Grupo La Roca Veronica Lozano Veronica Lozano Veronica Lozano