Jakarta, 17 September 2025. During today’s press conference, Messe Frankfurt, one of the world’s leading trade fair organizers, announced the expansion of its Automechanika trade fair brand in Southeast Asia. This move is set to bring exciting opportunities for the automotive industry in the region and is a testament to the growing importance of the Southeast Asian market.
The Automechanika trade fair, which originated in Frankfurt, Germany, has been a major platform for the automotive aftermarket industry for over 50 years. It has since expanded to 15 countries, including China, India, and South Africa, and has become a must-attend event for industry professionals, suppliers, and buyers.
The decision to expand the Automechanika brand to Southeast Asia was a strategic one, considering the region’s rapid economic growth and its increasing demand for automobiles. With a combined population of over 600 million and a fast-growing middle class, the ASEAN (Association of Southeast Asian Nations) region has become a key market for the automotive industry. The expansion of the Automechanika trade fair to this region will provide a platform for industry players to tap into this growing market and establish business partnerships.
The Automechanika Southeast Asia trade fair will be held in Jakarta, Indonesia, from 25-27 March 2026. This three-day event will showcase the latest products, technologies, and services in the automotive aftermarket industry. It will also feature a series of seminars and workshops, providing valuable insights and knowledge to attendees.
Mr. Wolfgang Marzin, President and CEO of Messe Frankfurt, expressed his excitement about the expansion of the Automechanika brand to Southeast Asia. He stated, “The automotive industry in Southeast Asia is experiencing rapid growth, and we are thrilled to bring the Automechanika trade fair to this region. This expansion is a testament to our commitment to provide a platform for industry players to connect, exchange ideas, and explore opportunities in this dynamic market.”
The Automechanika brand is known for its high-quality and professional trade fairs, and the Southeast Asian edition will be no different. The event is expected to attract over 10,000 visitors from the region and beyond, including automotive manufacturers, distributors, retailers, and service providers. It will also feature over 500 exhibitors from various countries, showcasing their products and services to potential buyers.
One of the highlights of the Automechanika Southeast Asia trade fair will be the “Connected Mobility” segment, which will focus on the latest trends and technologies in the automotive industry, such as electric and autonomous vehicles, connected cars, and smart mobility solutions. This segment will provide a glimpse into the future of the automotive industry and how it is evolving to meet the changing demands of consumers.
The expansion of the Automechanika brand to Southeast Asia is not only beneficial for the automotive industry but also for the region’s economy. It will bring in valuable investments, create job opportunities, and boost the overall growth of the industry. It will also promote trade and business partnerships between Southeast Asian countries and other international players in the automotive industry.
In conclusion, the expansion of the Automechanika trade fair brand to Southeast Asia is a significant milestone for the automotive industry in the region. It will provide a platform for industry players to showcase their products and services, connect with potential buyers, and stay updated with the latest trends and technologies. The Automechanika Southeast Asia trade fair is set to become the go-to event for the automotive aftermarket industry in the region, and we can’t wait to see the success it brings in 2026.