Hyundai Motor Group, one of the leading automotive companies in the world, has once again proven its commitment to safety by earning an impressive 15 Top Safety Pick (TSP) and Top Safety Pick+ (TSP+) awards from the Insurance Institute for Highway Safety (IIHS). This achievement is a testament to the group’s unwavering dedication to providing the highest level of safety for its customers across its three brands – Hyundai, Kia, and Genesis.
Out of the 15 awards, nine were earned by Hyundai, three by Kia, and three by Genesis, making it the most awarded automotive group for TSP and TSP+ ratings. This remarkable feat further solidifies Hyundai Motor Group’s position as a leader in automotive safety.
The IIHS is a non-profit organization dedicated to reducing the number of deaths, injuries, and property damage caused by motor vehicle crashes. Every year, they conduct rigorous crash tests and evaluate the safety features of vehicles to determine their ratings. The TSP and TSP+ awards are the highest honors given by the IIHS, and they are highly coveted by automakers.
Hyundai’s models that earned the TSP+ rating include the Kona, Tucson, and Santa Fe, while the Sonata, Elantra, Veloster, and Nexo received the TSP rating. Kia’s TSP+ winners are the Forte, Soul, and Seltos, while the Sorento, Sportage, and Stinger received the TSP rating. Genesis, the luxury brand of Hyundai Motor Group, earned the TSP+ rating for the G70, G80, and G90 models.
One of the main reasons for Hyundai Motor Group’s success in earning these awards is its advanced safety technology, known as Hyundai SmartSense. This suite of safety features includes Forward Collision-Avoidance Assist, Lane Keeping Assist, and Blind-Spot Collision Warning, among others. These features use advanced sensors and cameras to detect potential hazards and assist the driver in avoiding accidents.
In addition to its innovative safety technology, Hyundai Motor Group is also committed to continuously improving the safety of its vehicles. The company invests heavily in research and development to create new safety features and enhance existing ones. This dedication to safety is evident in the IIHS tests, where all of the group’s models received the highest rating of “Good” in all six crashworthiness tests.
Hyundai Motor Group’s focus on safety is not limited to its own vehicles; the company also collaborates with various organizations to promote road safety and raise awareness about the importance of safe driving. This includes partnerships with the United Nations and the Global Road Safety Partnership, where the company actively participates in initiatives to reduce road accidents and fatalities.
The group’s efforts have not gone unnoticed, as it has consistently received top safety ratings from various organizations around the world. In 2020 alone, Hyundai Motor Group earned 12 TSP awards from the IIHS, the most of any automotive group. It also received the highest safety rating from the European New Car Assessment Programme (Euro NCAP) for the all-new Hyundai i10 and the Kia XCeed.
The success of Hyundai Motor Group in earning these prestigious safety awards is a result of its continuous pursuit of excellence and its commitment to providing the safest driving experience for its customers. This recognition is a testament to the group’s dedication to its core values of safety, quality, and innovation.
In conclusion, Hyundai Motor Group’s achievement of earning 15 IIHS Top Safety Awards across its three brands is a remarkable feat that showcases the company’s unwavering commitment to safety. With its advanced safety technology and continuous efforts to improve, the group has set a new standard for automotive safety. As a customer, you can rest assured that when you choose a vehicle from Hyundai, Kia, or Genesis, you are choosing one of the safest vehicles on the road.