From St. Moritz to the United States, via Rome: the initiatives celebrating Polo Storico’s milestone
Sant’Agata Bolognese, 18 February 2025 – Lamborghini’s Polo Storico, the division dedicated to preserving the brand’s heritage, has reached a significant milestone. It has been 10 years since its inception, and the team at Polo Storico has been working tirelessly to ensure that the iconic Lamborghini models continue to shine and be appreciated by enthusiasts all over the world.
To celebrate this milestone, Polo Storico has organized a series of events and initiatives that will take place in some of the most prestigious locations around the world. From the snowy slopes of St. Moritz to the bustling streets of the United States, and even the historic city of Rome, these events will showcase the best of Lamborghini’s past, present, and future.
The first stop on this journey is St. Moritz, Switzerland, where Polo Storico will be participating in the annual Snow Polo World Cup. This event, known for its glamour and luxury, is the perfect setting to showcase some of the most iconic Lamborghini models. Visitors will have the opportunity to see rare and classic models, such as the Miura, Countach, and Diablo, up close and personal. The Polo Storico team will also be on hand to share the history and stories behind these legendary cars.
From the snowy mountains of Switzerland, the celebrations will move to the United States, where Polo Storico will be participating in the prestigious Pebble Beach Concours d’Elegance. This event, known as the “Super Bowl of car shows,” is the perfect platform to showcase the best of Lamborghini’s heritage. The Polo Storico team will be displaying some of the most iconic models, including the iconic Miura SVR, which has been recently restored to its original glory by the skilled hands of the Polo Storico team.
But the celebrations don’t stop there. The next stop on this journey is the historic city of Rome, where Polo Storico will be hosting a special exhibition at the iconic Colosseum. This exhibition will feature some of the rarest and most significant Lamborghini models, including the iconic 350 GT, the first car ever produced by Lamborghini. Visitors will also have the opportunity to see the latest models from Lamborghini, showcasing the brand’s evolution over the years.
In addition to these events, Polo Storico has also announced the launch of a limited edition book, “Polo Storico: A Decade of Excellence.” This book will take readers on a journey through the history of Lamborghini, showcasing some of the most iconic models and the stories behind them. It will also feature never-before-seen photos and insights from the Polo Storico team.
Speaking about these initiatives, Stefano Domenicali, Chairman and CEO of Automobili Lamborghini, said, “Polo Storico has been an integral part of Lamborghini’s success over the past 10 years. It is a testament to our commitment to preserving our heritage and ensuring that the legacy of Lamborghini lives on for generations to come. We are excited to celebrate this milestone with our fans and enthusiasts around the world.”
The celebrations will culminate in a grand finale event at the Lamborghini headquarters in Sant’Agata Bolognese, where the Polo Storico team will be showcasing their latest restoration projects and giving visitors a behind-the-scenes look at their work.
As we look back on the past 10 years, it is clear that Polo Storico has played a crucial role in preserving the legacy of Lamborghini. With these initiatives, the team is not only celebrating their achievements but also inspiring a new generation of Lamborghini enthusiasts. From St. Moritz to the United States, and all the way to Rome, these events will showcase the best of Lamborghini’s past, present, and future, and we can’t wait to see what the next 10 years hold for Polo Storico.