Kia Motors has once again proven its excellence in the automotive industry, as it has been awarded five model-level awards in the J.D. Power 2024 U.S. APEAL Study. This study, which stands for Automotive Performance, Execution and Layout, is a highly respected measure of customer satisfaction and vehicle appeal. With this achievement, Kia has solidified its position as the third highest-ranking brand among Mass Market companies.
The J.D. Power APEAL Study is based on responses from vehicle owners who have had their cars for 90 days. It measures their satisfaction with the design, performance, and features of their new vehicles. This year, the study included 37 different attributes, such as acceleration, comfort, and technology, to determine the overall appeal of a vehicle.
Kia’s impressive performance in this study is a testament to the brand’s commitment to providing high-quality, innovative, and stylish vehicles to its customers. The five Kia models that received awards are the Soul, Seltos, Sportage, Telluride, and Stinger. These models represent a diverse range of vehicles, from compact cars to SUVs, and each one has its own unique appeal to customers.
The Kia Soul, a popular compact car, was recognized for its outstanding design and features, making it the highest-ranked model in its segment. The Seltos, a subcompact SUV, also received high marks for its design and features, as well as its overall performance. The Sportage, a compact SUV, was praised for its acceleration and handling, while the Telluride, a midsize SUV, impressed customers with its spacious interior and advanced technology. Last but not least, the Stinger, a sporty sedan, was recognized for its powerful engine and luxurious features.
This impressive performance by Kia in the J.D. Power APEAL Study is a reflection of the brand’s continuous efforts to improve and innovate. Kia has been consistently pushing the boundaries of design and technology, and it is evident in the awards received by these five models. The brand’s commitment to providing customers with vehicles that not only meet but exceed their expectations is what sets it apart from its competitors.
In addition to the five model-level awards, Kia was also recognized as the third highest-ranking brand among Mass Market companies. This is a significant achievement for the brand, as it continues to gain recognition and trust from customers. It is a testament to Kia’s dedication to providing high-quality vehicles that are not only appealing but also reliable and practical for everyday use.
Kia’s success in the J.D. Power APEAL Study is a result of its focus on customer satisfaction. The brand understands that a happy customer is a loyal customer, and it strives to exceed expectations in every aspect of the car-buying experience. From the initial design to the final product, Kia ensures that every step of the process is done with the customer in mind.
This recognition by J.D. Power is a proud moment for Kia, and it motivates the brand to continue its pursuit of excellence. With its innovative designs, advanced technology, and exceptional performance, Kia is well on its way to becoming a leader in the automotive industry. The brand’s commitment to providing customers with vehicles that are not only reliable but also exciting to drive is what sets it apart from its competitors.
In conclusion, Kia’s performance in the J.D. Power 2024 U.S. APEAL Study is a testament to its dedication to providing customers with high-quality, innovative, and stylish vehicles. The five model-level awards and the third highest-ranking among Mass Market companies are a reflection of the brand’s continuous efforts to exceed customer expectations. With its commitment to customer satisfaction and continuous improvement, Kia is well on its way to becoming a top player in the automotive industry.