UFC Stars Branching Out into the Food and Beverage Industry: Joe Rogan Joins the Trend
The world of UFC is not just about fighting inside the octagon anymore. Over the years, we have seen many UFC stars venture into businesses beyond fighting, especially in the food and beverage industry. From Conor McGregor’s Forged Irish Stout to Dustin Poirier’s ‘Poirier’s Louisiana Style’ hot sauce, these fighters have successfully established their brands in the market. But it’s not just about creating their own products, some fighters have also taken their love for food to the next level by hosting cooking initiatives and even opening their own restaurants. And the latest addition to this trend is none other than the famous UFC commentator and podcast host, Joe Rogan.
Rogan has recently joined the illustrious invitation to British UFC star, Darren Till’s restaurant in Liverpool, England. The restaurant, named ‘Dillon’s’, is a collaboration between Till and his business partner, Colin Herd. The restaurant is set to open in September and has already created a buzz in the food industry with its unique concept and star-studded guest list.
Till, who is known for his love for food and cooking, has been working on this project for over a year now. He has been sharing updates about the restaurant on his social media, giving fans a glimpse of what they can expect. The restaurant will offer a mix of British and Brazilian cuisine, reflecting Till’s heritage. It will also have a bar area where guests can enjoy a variety of drinks, including Till’s favorite, ‘Dillon’s’ gin.
But what makes this restaurant even more special is the addition of Joe Rogan to the team. Rogan, who is a huge fan of Till’s fighting skills, was invited by the UFC star himself to be a part of this venture. And Rogan, being a food lover himself, couldn’t resist the opportunity to join in. He will be working closely with Till and Herd to curate the menu and bring his own unique touch to the restaurant.
This is not the first time we have seen UFC stars branching out into the food and beverage industry. In fact, it has become a common trend among fighters to explore their passion for food and turn it into a successful business. And why not? After all, these fighters have a huge fan following who are always eager to try out anything associated with their favorite stars.
One of the most successful examples of this trend is Conor McGregor’s Forged Irish Stout. The Irish fighter launched his own brand of whiskey in 2018, which became an instant hit among fans and even non-fans. The whiskey, named ‘Proper No. Twelve’, has been a huge success, with McGregor earning millions from the sales. It just goes to show the power of a fighter’s brand and the impact it can have on the market.
But it’s not just about creating their own products, some fighters have also taken a step further by hosting cooking initiatives. One such example is Alexander Volkanovski, the current UFC Featherweight Champion. Volkanovski, who is also a former chef, hosts the ‘Cooking With Volk’ YouTube channel, where he shares his love for cooking and teaches fans how to make healthy and delicious meals. He also operates a meal prep business, ‘Volk Fit’, which offers healthy and nutritious meals for athletes and fitness enthusiasts.
The trend of UFC stars venturing into the food and beverage industry is not just limited to fighters. We have also seen celebrities like Kendall Jenner and Jason Momoa invest in restaurants and food businesses. Jenner, who is a model and reality TV star, recently invested in a tequila brand, ‘818’, which has been receiving rave reviews from critics and consumers alike. Similarly, Momoa, who is an actor and filmmaker, has invested in a brewery, ‘Mamoa’s Mano Brew’, which offers a variety of craft beers.
The success of these ventures not only adds to the fighters’ income but also helps in building their brand and expanding their fan base. It also gives them an opportunity to explore their passion for food and share it with the world. And with the rise of social media and the power of influencer marketing, these ventures have a higher chance of success than ever before.
In conclusion, the trend of UFC stars branching out into businesses beyond fighting is not new, especially in the food and beverage industry. With the addition of