In-house Design Center for Italian Super Sports Car Marque Honors Four Heads of Design, Two Decades of Stylistic Evolution, and One Design Language
The Italian super sports car marque, Lamborghini, is known for its iconic and cutting-edge designs that have captured the hearts of car enthusiasts around the world. From the sleek and powerful lines of the Countach to the aggressive and aerodynamic curves of the Aventador, each Lamborghini model has its own unique and striking design.
But behind these stunning designs lies a team of talented designers who have dedicated their careers to creating these masterpieces. And to honor their contributions, Lamborghini has recently opened its first in-house design center, showcasing the evolution of their design language over the past two decades and paying tribute to the four heads of design who have led the way.
The design center, located at the company’s headquarters in Sant’Agata Bolognese, Italy, is a celebration of Lamborghini’s commitment to innovation, style, and performance. It is a place where visitors can immerse themselves in the world of Lamborghini and witness the evolution of their design philosophy firsthand.
The center is divided into four main sections, each representing a different era of Lamborghini’s design language. The first section, “The Dream Era,” pays homage to the legendary Marcello Gandini, who was responsible for designing the iconic Miura and Countach models. His bold and futuristic designs set the foundation for Lamborghini’s aesthetic and continue to inspire designers to this day.
Moving on to the “Revolution Era,” visitors will be greeted by the works of Horacio Pagani, who took over as head of design in the 1980s. His designs were characterized by sharp edges and aggressive styling, which can be seen in models like the Diablo and Murcielago. Pagani’s influence on Lamborghini’s design language is undeniable, and his legacy lives on in the brand’s current models.
Next, visitors will enter the “Evolution Era,” which showcases the work of Luc Donckerwolke, who took over as head of design in the early 2000s. Donckerwolke’s designs were a perfect blend of tradition and modernity, as he introduced new elements while staying true to Lamborghini’s iconic style. His designs can be seen in models like the Gallardo and Huracan, which have become some of the best-selling Lamborghini models to date.
Finally, the design center concludes with the “Future Era,” which features the work of current head of design, Mitja Borkert. Borkert’s designs are a testament to Lamborghini’s commitment to pushing the boundaries of design and technology. His creations, such as the Aventador and Urus, have received widespread acclaim for their bold and innovative designs.
The design center not only showcases the evolution of Lamborghini’s design language but also highlights the importance of the four heads of design who have played a crucial role in shaping the brand’s identity. It is a tribute to their talent, passion, and dedication to creating some of the most iconic and sought-after cars in the world.
In addition to the four main sections, the design center also features a workshop area where visitors can witness the design process in action. From sketches and clay models to digital renderings and prototypes, this area provides a behind-the-scenes look at how a Lamborghini comes to life.
The opening of the in-house design center marks a significant milestone for Lamborghini and reinforces their commitment to excellence in design. It is a testament to the brand’s unwavering dedication to creating cars that not only perform at the highest level but also captivate with their stunning designs.
For car enthusiasts and design aficionados alike, the Lamborghini design center is a must-visit destination. It is a celebration of Italian craftsmanship, innovation, and style, and a tribute to the four visionary heads of design who have shaped the brand’s identity. As you walk through the center and witness the evolution of Lamborghini’s design language, you can’t help but feel inspired and in awe of the sheer beauty and power of these super sports cars.
In conclusion, the in-house design center for Lamborghini is a testament to the brand’s commitment to pushing the boundaries of design and paying tribute to the talented individuals who have made it all possible. It is a celebration of Lamborghini’s past, present, and future, and a reminder that their designs will continue to captivate and