Leuven, Belgium – The chances are you won’t have heard of it and will never have seen one of its cars on the road, but the first two European models from Chinese car manufacturer, Lynk & Co, are set to make a big impact in the automotive industry.
Lynk & Co, a brand owned by Chinese car giant Geely, has chosen Leuven, a small university town in Belgium, as the location for its first European headquarters. This may come as a surprise to many, as Leuven is not a well-known city in terms of automotive manufacturing. However, the decision to set up shop in this charming Belgian town is a strategic move that highlights the growing influence of Chinese car manufacturers in the global market.
The first Lynk & Co cars to roll off the production line in Leuven will be the 01 SUV and the 02 crossover. These models have already been launched in China and have received positive reviews for their sleek design, advanced technology, and affordable price point. With the European market becoming increasingly competitive, Lynk & Co is confident that their unique approach will be well-received by European consumers.
One of the key factors that sets Lynk & Co apart from other car manufacturers is their focus on connectivity. The 01 and 02 models come equipped with a range of innovative features, including a large touchscreen display, wireless charging, and a built-in digital assistant. This emphasis on technology is in line with the brand’s vision of creating a seamless connection between car and driver.
But Lynk & Co’s ambitions go beyond just producing cars. The company aims to revolutionize the traditional car ownership model by offering a subscription-based service, where customers pay a flat monthly fee for access to a car, insurance, and maintenance. This disruptive approach has already gained traction in China and is expected to be a game-changer in the European market.
Leuven, with its strong focus on innovation and technology, is the perfect location for Lynk & Co’s European headquarters. The city is home to one of the oldest and most prestigious universities in Europe, the Katholieke Universiteit Leuven, which has a reputation for producing top-notch engineers and researchers. This, coupled with the city’s strategic location in the heart of Europe, makes it an ideal base for Lynk & Co to tap into the region’s talent pool and establish itself as a major player in the European automotive industry.
The arrival of Lynk & Co in Leuven has also brought about economic benefits for the city. The company has invested over 500 million euros in the construction of its state-of-the-art production facility, which will create hundreds of jobs for the local community. This investment is a testament to Lynk & Co’s commitment to the region and its confidence in the potential of the European market.
The launch of Lynk & Co’s first European models in Leuven marks a significant milestone for the company and the city. It is a testament to the growing influence of Chinese car manufacturers in the global market and showcases Leuven’s potential as a hub for innovation and technology. With its sleek design, advanced technology, and disruptive business model, Lynk & Co is set to shake up the European automotive industry and make a lasting impression on European consumers.
So, the next time you see a Lynk & Co car on the road, remember that it all started in the quaint town of Leuven, Belgium. With its unique approach and strong focus on innovation, Lynk & Co is a brand to watch out for in the ever-evolving world of automotive manufacturing.