Hyundai Motor Group and Royal College of Art mark a decade of collaboration with an extension to drive design innovation and sustainability through 2029
In today’s fast-paced world, the automotive industry is constantly evolving and pushing the boundaries of design and technology. As a leader in this industry, Hyundai Motor Group has always been at the forefront of innovation and sustainability. And for the past decade, they have been collaborating with one of the world’s most prestigious art and design institutions, the Royal College of Art (RCA), to drive design innovation and sustainability in the automotive industry.
This year marks the 10th anniversary of this fruitful partnership between Hyundai Motor Group and RCA. To celebrate this milestone, the two organizations have announced an extension of their collaboration for another 10 years, until 2029. This extension is a testament to the success and impact of their partnership in the past decade.
The collaboration between Hyundai Motor Group and RCA began in 2009 with the establishment of the Hyundai Motor Group – RCA Design Research Lab. This lab serves as a platform for students and researchers to explore and develop new ideas and concepts in the field of automotive design. It also provides an opportunity for students to work closely with industry professionals and gain real-world experience.
Over the past 10 years, the partnership has produced numerous groundbreaking projects and designs that have challenged the traditional notions of automotive design. One of the most notable projects is the ‘Fluidic Sculpture’ design philosophy, which was developed by RCA students in collaboration with Hyundai Motor Group. This design philosophy has become the signature style of Hyundai’s vehicles, setting them apart from their competitors.
The collaboration has also focused on sustainability, with the aim of creating more environmentally friendly vehicles. In 2016, the two organizations launched the ‘Sustainable Futures’ project, which challenged students to design a sustainable vehicle for the future. The winning design, called ‘Eco-Clay’, was a fully sustainable vehicle made from biodegradable materials. This project not only showcased the creativity and innovation of the students but also highlighted the commitment of Hyundai Motor Group towards sustainability.
Apart from these projects, the partnership has also resulted in the development of new technologies and materials that have been incorporated into Hyundai’s vehicles. This includes the use of lightweight materials, advanced safety features, and eco-friendly engines. These innovations have not only improved the performance and efficiency of Hyundai’s vehicles but have also set new standards in the industry.
The extension of this collaboration between Hyundai Motor Group and RCA is a clear indication of their shared vision for the future of automotive design. Both organizations are committed to pushing the boundaries of design and technology, while also prioritizing sustainability. This partnership has not only benefitted the automotive industry but has also provided a platform for young designers to showcase their talent and contribute to the future of mobility.
In addition to the extension of their collaboration, Hyundai Motor Group and RCA have also announced the establishment of a new research center at RCA’s Battersea campus in London. This center will serve as a hub for research and development, bringing together students, researchers, and industry professionals to work on innovative projects and designs.
The new research center will also provide opportunities for students to work on real-world projects and gain valuable experience. This will not only enhance their skills and knowledge but also prepare them for a successful career in the automotive industry.
As we move towards a more sustainable future, the role of design and innovation in the automotive industry becomes even more crucial. The partnership between Hyundai Motor Group and RCA is a shining example of how collaboration between industry and academia can drive positive change and shape the future of mobility.
In conclusion, the extension of the collaboration between Hyundai Motor Group and RCA is a significant milestone that highlights their commitment to design innovation and sustainability. This partnership has not only produced groundbreaking projects and designs but has also paved the way for a more sustainable future. As we look towards the next 10 years, we can expect to see even more innovative and sustainable designs from this dynamic partnership.