Hyundai Motor Group, one of the leading automotive companies in the world, has once again made a splash in the art world with its latest premiere of five commissioned artworks at the 6th VH AWARD screening at HEK (House of Electronic Arts) during the week of Art Basel.
The VH AWARD, initiated by Hyundai Motor Group in 2013, aims to support and promote emerging artists who are pushing the boundaries of art and technology. This year’s screening at HEK showcased the works of five talented artists who were selected from a pool of over 500 applicants from around the world.
The first artwork, titled “The Infinite Garden” by artist Yoon Jeong-mi, is a mesmerizing installation that combines technology and nature. Using projection mapping, the artist creates an immersive experience where the audience is transported into a digital garden, blurring the lines between reality and virtual reality.
Next, artist Kim Ji-hyun’s “The Memory of the Future” explores the concept of time and memory through a series of digital paintings. Using a combination of traditional painting techniques and digital manipulation, the artist creates a thought-provoking commentary on the fleeting nature of time and the impact of technology on our memories.
The third artwork, “The Sound of Light” by artist Lee Seung-ho, is an interactive installation that uses light and sound to create a multisensory experience. The audience is invited to interact with the artwork, becoming a part of the ever-changing light and sound patterns, blurring the lines between observer and participant.
Artist Kim Min-ji’s “The Space Between Us” is a poignant exploration of human relationships in the digital age. Through a series of photographs and videos, the artist captures the essence of human connection in a world where technology often takes precedence.
Last but not least, artist Park Seo-yeon’s “The Unknown” is a powerful commentary on the impact of technology on our perception of reality. Through a series of digital collages, the artist challenges our understanding of what is real and what is virtual, leaving the audience questioning their own perceptions.
The premiere of these five commissioned artworks at HEK during the week of Art Basel is a testament to Hyundai Motor Group’s commitment to supporting and promoting emerging artists. By providing a platform for these talented individuals to showcase their work, the company is not only contributing to the art world but also pushing the boundaries of art and technology.
In addition to the premiere of these artworks, Hyundai Motor Group also organized a series of talks and workshops during the week of Art Basel, providing a space for artists, experts, and the general public to engage in meaningful discussions about the intersection of art and technology.
The success of the VH AWARD and the premiere of these commissioned artworks at HEK is a testament to Hyundai Motor Group’s dedication to fostering creativity and innovation. As a company that prides itself on pushing the boundaries of technology and design, it is no surprise that they are also investing in the future of art.
In conclusion, the premiere of these five commissioned artworks at HEK during the week of Art Basel is a testament to Hyundai Motor Group’s commitment to supporting and promoting emerging artists. Through this initiative, the company is not only contributing to the art world but also pushing the boundaries of art and technology. We look forward to seeing what the future holds for the VH AWARD and the talented artists it supports.