Lamborghini, the iconic Italian luxury sports car manufacturer, has always been synonymous with speed, power, and style. With its latest addition to the family, the Urus, Lamborghini has once again raised the bar for performance and design. But what truly sets the Urus apart from its predecessors is the endless possibilities of customization offered by Lamborghini’s Ad Personam program.
Recently, Lamborghini delivered the first Urus SE, customized through the Ad Personam program, to its lucky owner in Sant’Agata Bolognese, Italy. This milestone marks the beginning of a new era for Lamborghini, where customers can truly make their dream car a reality.
The Ad Personam program was first introduced in 2013, and since then, it has become an integral part of Lamborghini’s brand identity. It allows customers to personalize their Lamborghini according to their taste and preferences, making each car a unique masterpiece. The program offers a wide range of options, from exterior colors and materials to interior trims and finishes, giving customers the freedom to create a one-of-a-kind car that reflects their personality.
The first Urus SE, customized through the Ad Personam program, is a testament to the program’s endless possibilities. The car features a stunning matte Grigio Keres exterior color, which is a custom color created exclusively for this Urus. The color is inspired by the Italian word “keres,” which means “cherry,” and it perfectly captures the essence of the Urus – bold, powerful, and full of life.
But the customization doesn’t stop there. The Urus SE also boasts a two-tone interior, with Nero Ade and Rosso Rea leather seats, creating a striking contrast that exudes luxury and sophistication. The seats are adorned with Q-Citura stitching, a signature design element of Lamborghini, adding a touch of sportiness to the interior. The customization options are not limited to just colors and materials; customers can also choose from a variety of trims, such as carbon fiber, wood, and aluminum, to further enhance the interior’s look and feel.
The Ad Personam program also offers customers the opportunity to add their personal touch to the exterior of their Urus. The first Urus SE features a gloss black rear spoiler, side skirts, and front splitter, giving the car a more aggressive and aerodynamic look. The gloss black accents are also seen on the 23-inch Taigete rims, which are exclusive to the Urus SE.
But what truly sets the Ad Personam program apart is the level of personalization it offers. Customers can work closely with Lamborghini’s design team to create a car that is truly unique and reflects their individual style. From custom logos and emblems to personalized stitching and embroidery, the possibilities are endless.
The Ad Personam program is not just about customization; it is also a reflection of Lamborghini’s commitment to excellence and attention to detail. Each customization is meticulously crafted by skilled artisans, ensuring that every car meets Lamborghini’s high standards of quality and craftsmanship.
The first Urus SE, customized through the Ad Personam program, is a true testament to Lamborghini’s dedication to providing its customers with the ultimate luxury experience. It is a perfect blend of performance, design, and personalization, making it a dream car for any Lamborghini enthusiast.
The delivery of the first Urus SE also marks a significant milestone for Lamborghini, as it is the first time the Ad Personam program has been applied to the Urus model. This further highlights the brand’s commitment to innovation and pushing the boundaries of what is possible.
The Ad Personam program is not just limited to the Urus; it is also available for all Lamborghini models, including the Aventador, Huracan, and the limited-edition models. With the program’s success, Lamborghini has plans to expand its customization options even further, offering customers even more ways to personalize their dream car.
In conclusion, the first Urus SE, customized through the Ad Personam program, is a true masterpiece that highlights the endless possibilities of Lamborghini’s customization program. It is a perfect blend of design, performance, and personalization, making it a symbol of individuality and exclusivity. With the Ad Personam program, Lamborghini has once again proven that the only limit is one’s imagination.