Sete
Herault
Occitania
This is a big first. Cap d’Agde welcomes La Grande Brasserie-Sud de France, this Sunday, July 9, 2023, from 10 a.m. to 8 p.m. on the quays of the port center, to discover and appreciate the beers of Occitanie, which are on the rise.* 100002*
In recent years, local beers have been digging their furrow. Microbreweries are growing in number and appeal to a public that loves local, quality products. Their number bears witness to this, with nearly 300 installed in the Occitanie region, mainly in the Hérault.
The recipe is simple: the visitor buys a glass for four euros which gives him access to two tastings among the thirty brewers present. With the aim of introducing local products.
There are more and more independent brewers in the region, it’s a real craze, and we are committed to offering them a showcase and helping them meet their potential customers. This formula has been very successful with our wine fairs where winemakers discover the producers and return to their cellars afterwards, explains Christian Bezes, director of the Cap d’Agde Tourist Office.
A craze around short circuits
In terms of food, short circuits are increasingly sought after and attract many consumers. While the trend is not new, it is intensifying, and local beers are also benefiting from this craze.
This attraction coincides with a return to good products, homemade products and the diversity of flavors that express the identity of a territory.
Consumers want to discover and enjoy beers that tell a story: they want quality and meaning, to know where the malt, the hops come from…
Each brewer brings his personal touch, his fruits, his mixture, his perfume. But we see that what works is above all the quality of the product. Consumers want more quality and a short circuit. This is the opportunity to discover them, he continues.
The importance of beer identity
We now buy less beer per cardboard pack of 6, 12 or 24 bottles, because we prefer to choose our bottled beer individually by varying the pleasures, and this is where visual seduction takes on its full meaning. .
The brewer thus communicates the personality of its brand with a strong visual identity that reflects its history, an original ingredient, a mascot, a brewing technique… It pays particular attention both to the graphics of the label and to the bottle shape.
This visual combination is supported by a choice of name that is anything but trivial: the original, humorous or pictorial name of the product is also a strong means of seduction for the buyer who then chooses his beer, the one he think suits him the best.
The day will end at 8 p.m. with a concert by the Paul Selmer Orchestra on the Esplanade Pierre Racine.